Therapools & Spas looks after pools and spas across Lismore, Ballina, Byron Bay and the surrounding area. The business does three things: regular servicing, specialised mineral and freshwater pool systems, and equipment sales and repairs.
What we built
- Separate pages for service and maintenance, specialised pool systems, and equipment sales and repairs
- A "schedule now" booking button in the header
- An FAQ that covers how often to service a pool, whether you need to be home, what happens when a pump breaks and what maintenance costs
- Reviews and local SEO for Lismore, Ballina and Byron Bay
Why it's built this way
Three services, three customers. Someone after a regular pool clean is a different customer from someone with a broken pump or someone thinking about switching to a mineral system. Separate pages let each one get to the point.
Answer the pricing question. "How much does it cost?" is the question people most want answered before they book. Covering it in the FAQ, even as a guide, builds trust and filters out people who were never going to go ahead.
Make booking the obvious next step. Regular maintenance is an ongoing service, so the main button is "schedule now" rather than a general enquiry form.
