Tallowood Carpentry works on homes and on commercial fitouts across Ballina, Lennox Head and the Northern Rivers. Those are two very different customers, so the site treats them separately from the first click.
What we built
- Separate Residential and Commercial pages, each written for that buyer
- A homepage that leads with the workmanship, with large project photos
- Trust points up front: licensed and insured, locally owned, project management included
- An FAQ covering the types of projects they take on
- About and contact pages, plus an Acknowledgement of Country
Why it's built this way
Two audiences, two pages. A homeowner planning a renovation wants to know about the process, the finish and who'll be on site. A commercial client wants to hear about timelines and project management. Giving each one its own page means neither has to wade through the other's information, and each page can rank for its own searches.
Photos do the selling. Carpentry is judged on finish. The site gives the project photos plenty of room instead of shrinking them into a small gallery.
Local search built in from the start. The headings and page titles mention Ballina, Lennox Head and the Northern Rivers in plain language, which is how people around here search for a carpenter.
