Builders & carpenters · Billinudgel · 2025

Bohemica

A design-led website for a bespoke joinery studio, with every page of copy rewritten so it can be found in local search.

Bohemica website homepage on a desktop screen
Bohemica website on a phone
Screenshots of the Bohemica website, taken from the live site.

Bohemica designs, builds and installs custom kitchens and joinery from its workshop in Billinudgel, for homes across the Northern Rivers and southern Queensland. Their clients include architects, designers and homeowners, so the site had to look as considered as the work.

What we built

  • Service pages for kitchens, pantries, vanities and wardrobes
  • A "first sketch to final fit" section explaining the design, build and install process
  • A gallery of finished work and a page introducing the team
  • A rewrite of all the website copy for local search, keeping the studio's tone
  • Clear contact details, with hours shown as by appointment

Why it's built this way

The design is part of the pitch. Premium joinery is bought on taste. Generous spacing, careful typography and large photos show the same attention to detail that goes into the cabinetry.

Good-looking still needs to be findable. Design-led sites often skip the words, and then nobody finds them. We rewrote every page so the services and towns appear naturally, without the copy reading like a list of keywords.

Explain the process. Custom joinery feels like a big, uncertain spend. Setting out how a project runs, from the first sketch to installation, makes that first enquiry feel like a small step.

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