Bauer Cranes is a family-owned crane hire business in Ballina with about 30 years of experience. Their customers are builders, contractors and homeowners who need a lift done safely, on the day it's booked. We wrote the copy as well as designing and building the site.
What we built
- A fleet page with the specs for each machine, from the Maeda spider crane to the 55T Liebherr, plus the heavy rigid truck
- Service pages for general crane hire, close approach lifting, and dogman and rigger services
- Area pages for Tweed Heads, Mullumbimby, Byron Bay, Lennox Head, Ballina, Lismore, Yamba and Grafton
- A gallery of recent lifts and a reviews section
- 24/7 availability and the phone number in the header
Why it's built this way
Contractors search by machine and capacity. Someone pricing a lift wants to know what each crane can do before they call. Laying the fleet out with clear specs saves everyone a phone call and brings better-qualified enquiries.
The towns are where the work is. Bauer works from the Queensland border down to Grafton. A page for each main centre tells customers they're covered and helps the business show up for "crane hire" searches in each one.
Safety and compliance up front. On a building site, accreditation and insurance aren't extras. The site says so clearly, which is what head contractors look for.
