Cochrane Brothers works from Grafton doing two things: polishing concrete floors, and handcrafting concrete benchtops, vanities and sinks. The products are made in the Northern Rivers and sent across Australia. The floors are a local service.
What we built
- A concrete floors page for the polishing work
- A custom concrete products page for the benchtops, vanities and sinks
- A homepage that sends each type of customer to the right page in one click
- Product photos from real installs in Byron Bay and Bellingen
- Local SEO for Grafton, Lismore, Ballina and Byron Bay
Why it's built this way
Two businesses, one site. A homeowner with a slab to polish and a designer looking for a concrete vanity want different things. Splitting the site into two clear paths means each one finds what they came for without the other's information getting in the way.
Local for floors, wider for products. Floor polishing is searched for by town, so the local SEO focuses on the floors. The products can sell anywhere, so their page focuses on the craftsmanship and the finish.
Real installs, not catalogue shots. Photos of benchtops and sinks in actual homes show what the finished product looks like in use.
