Flor & Son Electrical is a family business with more than 25 years in the trade, working from Ballina to Lennox Head, Cumbalum, Tintenbar, Alstonville and Byron Bay. As a Beacon Lighting preferred electrician, they get regular referrals from store staff. Those customers already have a name. They look it up before they call.
What we built
- A single page that covers everything a referred customer wants to check
- Services: general installations, repairs and fault finding, lighting design and installation, smart home automation with Clipsal Wiser, and emergency callouts
- A section explaining what the Beacon Lighting partnership means for the customer
- Reviews, a gallery of recent work and an FAQ
- A call button in the header and the opening section
Why it's built this way
The referral does the first half of the selling. Someone who's just been told "call Flor & Son" doesn't need ten pages. They need to see the business is real, local and good at what they're after, then find the phone number. One page does that faster than a full site.
Show the partnership, don't just mention it. The Beacon Lighting connection is the reason many of these customers arrive. Giving it its own section confirms they've landed in the right place.
Local and specific. The service area is spelled out town by town, from Ballina to Byron Bay, so a referred customer can confirm in seconds that Flor & Son comes to them.
