iFlow Plumbing covers a big patch, from Evans Head up to Ocean Shores, and does nearly every kind of plumbing work. The website needed to show up when someone in any of those towns searched for any of those jobs.
What we built
- A page for each service: bathroom renovations, residential, commercial, emergency, hot water systems, blocked drains, renovations, gasfitting and septic services
- Location pages for Ballina, Lennox Head, Lismore, Evans Head, Alstonville, Byron Bay, Mullumbimby and Ocean Shores
- A photo gallery of past jobs
- Testimonials and an FAQ on the homepage
- A contact form, and phone numbers you can tap to call
- A custom design in Figma, built on WordPress
Why it's built this way
One page per job type. Someone with a blocked drain at 7am searches for exactly that. A dedicated blocked drains page answers that search far better than a general services page, and the same goes for hot water, gas and septic work.
Town pages for the main centres. Each location page tells people iFlow actually works in their town. That's the first thing a customer checks, and it helps Google match the business to searches in that area.
Built in 2022 and still doing its job. The structure was set up to grow. Adding a new service or town is just another page, not a redesign.
