Earthworks Landscaping has been a family business in Ballina for 35 years. For most of that time, word of mouth was all it needed. This was its first website, built to help new customers find it as well as the regulars.
What we built
- A page for civil works, from bobcat work and rubbish removal to drainage and small subdivision jobs
- A landscaping supplies page for mulch, soil, rock, sand and decorative materials
- A water truck page for home and commercial water delivery
- A list of the towns they deliver to, from Kyogle to Brunswick
- A quote form that asks for the job address up front
Why it's built this way
Three businesses in one yard. Someone after a load of mulch and someone who needs a site cut are very different customers. Giving civil works, supplies and the water truck their own pages lets each one show up for its own searches.
Say where you'll deliver. Supplies only make sense if they can get to you. The service area list answers that before anyone has to ring and ask.
Ask for the job address. For delivery and earthworks, the address decides the quote. Putting it on the form saves a phone call back.
