Richmond River Roofing is owned and run by Joe Chapman, a licensed roof plumber in Ballina. We built the first site in 2022 and rebuilt it in 2026 so it would match how people now search for roofers, and so it would grow with the business.
What we built
- Service pages for metal roofing and re-roofing, roof repairs and leak detection, restorations, roof plumbing, guttering, and fascia and soffits
- Town pages for Ballina, Lennox Head, Cumbalum, Alstonville, Wollongbar and Wardell
- A banner showing the licence number and the free quote offer across the site
- Reviews and a "why Ballina trusts us" section that introduces Joe by name
- A free quote button and a click-to-call phone number in the header
Why it's built this way
Leaks are urgent. A dripping ceiling is a search on a phone, often in the rain. The phone number and the quote button sit at the top of every page.
One roofer, one name. For a small business, the owner is often the strongest selling point. Naming Joe tells people who will turn up and who stands behind the job.
A page for each town. Each nearby town gets its own short page. That gives Google a clear signal about where the business works and gives locals a page that's actually about their area.
